Las Rocas was started by two lifelong friends who grew up in Miami, only to discover in adulthood their mutual love for climbing. It quickly became more than just a hobby — it shaped their approach to fitness, lifestyle, and community. Seeing how the sport brought people together, they felt drawn to share their new community with their hometown. Las Rocas is a reflection of their journey, bringing climbing to Miami and Miami to climbing, with a focus on quality, performance, and companionship.
We believe climbing is more than a sport—it’s a perfect blend of fitness and community.

